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Getting Maximum Impact from Your Sensory/Consumer Science Team

  • 2 Oct 2018
  • 12:00 PM - 1:00 PM
  • Webinar Series

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CPG Professional Development

Webinar Series

Presents

Getting Maximum Impact from Your Sensory/Consumer Science Team

This webinar is targeted to CPG professionals in Research and Development, Marketing, Consumer Insights, Packaging, Manufacturing, Sales and Quality that either work with or whose work is impacted by Sensory/Consumer Science. We will review the types of projects where Sensory/Consumer Science can reduce business risk and build category and product knowledge. You will learn how to determine whether your Sensory/Consumer Science function is maximizing its impact and influence and what organizational support it needs to do so. If your organization does not have in-house Sensory/Consumer Science, this webinar will introduce you to the most important and cost-effective Sensory/Consumer Science tools that can be leveraged as needed for business growth and risk reduction.

October 2, 2018

12:00 - 1:00 PM Central

Presenter

Moderator






Lori Rothman

Consumer and Sensory Scientist

Perry Sholes

Human Resources Executive & Consultant

Speaker BIO


Key Take Aways

  • How Sensory/Consumer Science can reduce business risk and provide product and category knowledge
  • What organizational support elements the Sensory/Consumer Science function needs to maximize its impact and influence
  • How to determine if your Sensory/Consumer Science function is delivering for your organization
  • What critical skills/tools an organization needs if there is no in-house Sensory/Consumer Science function

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