Posted by Greg Swan on September 4, 2018 in Ecommerce
Online sales made up 90% of the growth in the CPG industry last year, highlighting a fast-growing segment in an otherwise slow-growth industry.
Once bolstered by scale, CPG giants have been slow to adapt to shifts in consumer behavior, emerging channels, and the advent of smaller, customer-centric digital brands that are carving out their own share of the $600b+ market.
Direct-to-consumer CPG brands like Dollar Shave Club — whose online sales doubled Gillette’s in just three years — are turning the traditional CPG growth model on its head.
Here’s a look at some of the big trends and changes that continue to shake up the CPG industry in 2019 and beyond.
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